Innate brings in data on all relevant discussions around your happening on key social media channels such as Twitter and Reddit
All data is stored as a graph with connections between Therapeutic Area, Drugs, Brands, Scientific Papers, Account types, interactions between people, etc. This provides a powerful insights discovery engine. The graph also enables easy data enrichment to merge easily with your data.
It can identify up to 8 actor types based on their conversation style. Actor types are patients, HCPs, Pharma, patient advocates, caregivers, journalists, academics and government.
Digital Opinion Leadership Score
Each account or actor is given a Digital Opinion Leadership (DOL) score. This enables easy identification of the right people to engage with.