Patient Education in Pharma Marketing: Empowering Health and Trust
In today's rapidly evolving healthcare landscape, patient education has emerged as a powerful tool in pharmaceutical marketing....
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# BENEFIT
Brand protection and monitoring
Understand and nurture conversations happening around your brands, products, competitors and associated healthcare topics. Improve engagement with your brand with the assistance of advanced algorithms and AI
# BENEFIT
Opinion intelligence for Pharma
Quickly identify opinion leaders in your niche based on their influence and centricity in online discussions. Identify and extract key topics from social media discussions and use these insights at a strategic level
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About
# BENEFIT
Empathy and engagement at scale
Empathize with patients, HCPs and other stakeholders by developing content that targets key needs and concerns. Build trust with your patient population and win the voice of patients online
How it Works
Collect, Segment and Rank
Innate collects relevant discussions from Social Media and segments accounts into type (patients, HCPs, advocates). It also ranks each account by influence
Listen, Analyze and Monitor
Innate's AI analyses all discussions and categorizes into topics and patient journey stage. It also summarizes insights across each topic automatically
Engage and Measure
Innate tracks improvements in your overall engagement with patients, HCPs and other stakeholders. It also helps create content for sales and marketing
Knowledge base
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